‘Grey Days’ is a journey through New Balance’s history that explores the brand’s running heritage and popularity in subcultures, from the DMV to Tokyo, starring longtime enthusiasts UK rapper Dave, star defensive end Chase Young, and skateboarding legend Andrew Reynolds.

Watch the full film here.

Client: New Balance
Agency: American Haiku
Role: Creative Director
ECDs & Writers: Thom Glover, Daniel Wolfe
EP: Mike Hasinoff

Director: Elliott Power
DP: Norm Li
Editor: Dave Davis
Post & Animation: Stray
Sound: Ed Downham at King Lear
Music: Sunny Kapoor at Curation