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‘Grey Days’ is a journey through New Balance’s history that explores the brand’s running heritage and popularity in subcultures, from the DMV to Tokyo, starring longtime enthusiasts UK rapper Dave, star defensive end Chase Young, and skateboarding legend Andrew Reynolds.
Directed by Elliott Power.
Shot by Norm Li.
Watch the full film here.
‘Grey Days’ is a journey through New Balance’s history that explores the brand’s running heritage and popularity in subcultures, from the DMV to Tokyo, starring longtime enthusiasts UK rapper Dave, star defensive end Chase Young, and skateboarding legend Andrew Reynolds.
Directed by Elliott Power.
Shot by Norm Li.
Watch the full film here.
Client: New Balance
Agency: American Haiku
Role: Creative Director
ECDs & Writers: Thom Glover, Daniel Wolfe
Featured on: Creative Review, Little Black Book, Shots, AdAge, Campaign US, Hypebeast, L’Officiel, Sneaker.de, Roastbrief
