____
In partnership with New Balance, we introduced Rosalía as “The Ambassador” through a neo-noir corporate thriller.
Photographed by Alex Prager, the campaign unfolds as a cinematic journey from Boston to New York, told through a series of meticulously staged images.
In partnership with New Balance, we introduced Rosalía as “The Ambassador” through a neo-noir corporate thriller.
Photographed by Alex Prager, the campaign unfolds as a cinematic journey from Boston to New York, told through a series of meticulously staged images.
Blurring the lines between advertising, fashion editorial and cinema, the campaign was conceived as a contemporary fotoromanzo—using sequential photography, dialogue and narrative to turn an ambassador announcement into a fully realized story.
We developed a visual system that extended the world across global OOH, print, digital and social, translating the cinematic language into poster-like compositions and editorial layouts built for each medium.
Client: New Balance
Agency: American Haiku
Role: Creative Director
CCO & Writer: Thom Glover
Photographer: Alex Prager
Lighting: Robert Elswit
