Countless sexual assault allegations have shown us that saying no is not always easy and straightforward.
The No More organization talks to men about nonverbal cues, and how sexual misconduct is not always physical.
SMIR(NO)FF x NO MORE
Alcohol should never be an excuse for sexual misconduct. With limited edition bottles, Smirnoff partners with No More at a sponsored event to raise funds for the cause.
Art Director: Ben Muckensturm
Copywriter: Manas Paradkar