After a group of its users almost toppled the U.S. stock market, Reddit was the talk of the internet. So to capitalize on their big moment, we turned to the biggest event of the year. And in true Reddit fashion, decided to crash the party.

*You may have to pause on it.*




People noticed.





So did they.





Agency: R/GA CA
Creative Director: Kevin Koller
ACD, Copy: Jocelyn McCanles
ACD, Studios: Kirstie Bones
Sr. Copywriter: Scott Steele
Art Director: Ben Muckensturm