https://benmuck.com benmuck Wed, 22 May 2024 14:37:20 +0000 https://benmuck.com en https://benmuck.com/Home-page Sun, 30 Aug 2020 22:59:21 +0000 benmuck https://benmuck.com/Home-page <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bcd2c2c17f64670666249bdc6bdbce5794c22aaceb308cb1e2bec1da8b13752f/AMANI_TitleCard_Awards.jpg" data-mid="169597970" border="0" src="https://freight.cargo.site/w/1000/i/bcd2c2c17f64670666249bdc6bdbce5794c22aaceb308cb1e2bec1da8b13752f/AMANI_TitleCard_Awards.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/85ef5430a9c09ec521a2d03927bc0206b183d269c20c3505303514f160aee509/Frame19.png" data-mid="139009431" border="0" src="https://freight.cargo.site/w/1000/i/85ef5430a9c09ec521a2d03927bc0206b183d269c20c3505303514f160aee509/Frame19.png" /> <img width="1620" height="1080" width_o="1620" height_o="1080" 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data-src="https://freight.cargo.site/t/original/i/7195e0ab00be5de25df089e76b7192c2b4a146868f724de4bcf0a2782de00cf8/16x9_Jimmy_Horse_Dancing-1.gif" data-mid="217254563" border="0" src="https://freight.cargo.site/w/960/i/7195e0ab00be5de25df089e76b7192c2b4a146868f724de4bcf0a2782de00cf8/16x9_Jimmy_Horse_Dancing-1.gif" /> https://benmuck.com/New-Balance-Grey-Days Wed, 22 May 2024 14:37:20 +0000 benmuck https://benmuck.com/New-Balance-Grey-Days ____‘Grey Days’ is a journey through New Balance’s history that explores the brand’s running heritage and popularity in subcultures, from the DMV to Tokyo, starring longtime enthusiasts UK rapper Dave, star defensive end Chase Young, and skateboarding legend Andrew Reynolds.Watch the full film here. <img width="1620" height="1080" width_o="1620" height_o="1080" data-src="https://freight.cargo.site/t/original/i/28d98418d214c6395d6a4988ce4613ce536ee23df95321c0a11ef83a1954495b/0091-NB-LF-26_flm003_1620_1080-1.00_00_00_00.Still001.png" 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src="https://freight.cargo.site/w/1000/i/cde7d33b8c657a0cce45899670be7e5e2f15c93d616097b33f7cce19fa41d270/NB_OOH_2.png" /> <img width="4032" height="2252" width_o="4032" height_o="2252" data-src="https://freight.cargo.site/t/original/i/23338644228f73e56dc3e14e0be418185d8eadc65293952ac744e6db1634dbfc/NB_OOH_1.png" data-mid="217247694" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/23338644228f73e56dc3e14e0be418185d8eadc65293952ac744e6db1634dbfc/NB_OOH_1.png" /> <img width="4032" height="2252" width_o="4032" height_o="2252" data-src="https://freight.cargo.site/t/original/i/fd61a239cc63c75d28db6d34b6275164155f3768146947ae50ca720a9b2ea3c9/NB_OOH_3.png" data-mid="217247684" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/fd61a239cc63c75d28db6d34b6275164155f3768146947ae50ca720a9b2ea3c9/NB_OOH_3.png" /> Client: New BalanceAgency: American HaikuRole: Creative DirectorECDs &amp; Writers: Thom Glover, Daniel WolfeEP: Mike Hasinoff Director: Elliott Power DP: Norm Li Editor: Dave Davis Post &amp; Animation: Stray Sound: Ed Downham at King Lear Music: Sunny Kapoor at Curation Featured on: Creative Review, Little Black Book, Shots,&nbsp;AdAge, Campaign US,&nbsp;Hypebeast,&nbsp;L’Officiel, Sneaker.de, Roastbrief NEXT PROJECT → <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b342ebc45e85fff2653172456787b431facf4f5f4d621f7c7fc19c3b73604629/1_Gravity_HERO.jpg" data-mid="211810316" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/b342ebc45e85fff2653172456787b431facf4f5f4d621f7c7fc19c3b73604629/1_Gravity_HERO.jpg" /> https://benmuck.com/NYT-More-of-Life-Brought-to-Life Fri, 05 May 2023 23:36:40 +0000 benmuck https://benmuck.com/NYT-More-of-Life-Brought-to-Life ____ Our campaign “More of life brought to life” showcases how The New York Times provides readers a bigger, more connected understanding of the world around them. 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data-mid="198421659" border="0" src="https://freight.cargo.site/w/1000/i/78798c5e2bf727611314357d74d8189fcd29ceddf1836275b51767118d828b90/DSCF5331.jpg" /> <img width="2159" height="2160" width_o="2159" height_o="2160" data-src="https://freight.cargo.site/t/original/i/54faf2cb718113a3ce6a3f5aee5cc33569e44e172737a3d7b3b4f386a99bdd1e/230428-NYT_BTS-OFFLINE-08.png" data-mid="178502634" border="0" src="https://freight.cargo.site/w/1000/i/54faf2cb718113a3ce6a3f5aee5cc33569e44e172737a3d7b3b4f386a99bdd1e/230428-NYT_BTS-OFFLINE-08.png" /> Client: The New York Times Agency: Droga5Role: Senior Art DirectorSenior Writer: Sara Muchnick Senior Designer: Melanie Reichert Creatives: Ross Weaver, Aaron Araya, Charlotte SimonsECDs: Laurie Howell, Toby Treyer-Evans Featured on: The New York Times, It’s Nice That, Little Black Book, AdAge, Shots, The Drum, Muse by Clio, Creative Review, Creative Boom NEXT PROJECT → <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/5ab680c0e46cb0cec6333aaad083c643f41df580cfdc41a7da5ff1707bae5ab9/AMANI_TitleCard_Awards.jpeg" data-mid="178392805" border="0" data-scale="8" data-icon-mode src="https://freight.cargo.site/w/1000/i/5ab680c0e46cb0cec6333aaad083c643f41df580cfdc41a7da5ff1707bae5ab9/AMANI_TitleCard_Awards.jpeg" /> https://benmuck.com/Meta-Amani Mon, 12 Sep 2022 19:02:55 +0000 benmuck https://benmuck.com/Meta-Amani ____ They come from Kenya, Uganda, and Rwanda — together, they’re Team Amani. They use tech to compete and show the world what they can do. From past, present, to future, we told their story in a short film for Meta. 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width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/142ff166e6d0274365a46c745e1a7024c4f5b6639c1bcca53e5c985db3a8ffe2/AMANI_LF_50.jpg" data-mid="152743385" border="0" src="https://freight.cargo.site/w/1000/i/142ff166e6d0274365a46c745e1a7024c4f5b6639c1bcca53e5c985db3a8ffe2/AMANI_LF_50.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e60e5b0f6a897a72c6514dc5cc2adc08212eae210a155ae1423946e2a8ad41a6/AMANI_LF_60.jpg" data-mid="152747361" border="0" src="https://freight.cargo.site/w/1000/i/e60e5b0f6a897a72c6514dc5cc2adc08212eae210a155ae1423946e2a8ad41a6/AMANI_LF_60.jpg" /> We partnered with The Mill London to recreate East African landscapes in a virtual world and build custom avatars of the athletes using motion capture. <img width="900" height="506" width_o="900" height_o="506" 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width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7fabb5bd1cba30858e94e72032e15bbf873a4cf87a32b661ab894b2d7d0aeeeb/Project_Spoke_Breakdown-2.00_00_20_22.Still001.png" data-mid="177882293" border="0" src="https://freight.cargo.site/w/1000/i/7fabb5bd1cba30858e94e72032e15bbf873a4cf87a32b661ab894b2d7d0aeeeb/Project_Spoke_Breakdown-2.00_00_20_22.Still001.png" /> BTS captured by Douglas Condzo <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/dd56fd3a0e16c54ab48204a6d7886b4f8acf7d4950cdbf537219c28149d571dd/IMGL0064-1.jpg" data-mid="152747622" border="0" src="https://freight.cargo.site/w/1000/i/dd56fd3a0e16c54ab48204a6d7886b4f8acf7d4950cdbf537219c28149d571dd/IMGL0064-1.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/1a40c2cd97eb35bb538a3fa794cf2799cea673f5c1fb02cdcefdd37a4e8d3ef7/IMGL9910.jpg" 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height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/a4df1f01e76af90b4c87539cec8430adf5162a2613f3c58f6a5ffbc5c9471869/IMGL3420-1.jpg" data-mid="188199209" border="0" src="https://freight.cargo.site/w/1000/i/a4df1f01e76af90b4c87539cec8430adf5162a2613f3c58f6a5ffbc5c9471869/IMGL3420-1.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/a0dbcf8d321c5f96d68518be7219216134a2e04e9c4a43fee7fe259b12b2a6e2/IMGL9526-1.jpg" data-mid="152747677" border="0" src="https://freight.cargo.site/w/1000/i/a0dbcf8d321c5f96d68518be7219216134a2e04e9c4a43fee7fe259b12b2a6e2/IMGL9526-1.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/e68b3a9e4d31cd368dc722a6449509230c97430ead1577020b5796b341b71350/IMGL0007.JPG" data-mid="152749724" border="0" src="https://freight.cargo.site/w/1000/i/e68b3a9e4d31cd368dc722a6449509230c97430ead1577020b5796b341b71350/IMGL0007.JPG" /> <img width="6108" height="4072" width_o="6108" height_o="4072" data-src="https://freight.cargo.site/t/original/i/1144900901e237a1fdf338ef7b025e6d65f356b85d914d6966b51c4ce4302f90/IMGL9732-1.jpg" data-mid="152748630" border="0" src="https://freight.cargo.site/w/1000/i/1144900901e237a1fdf338ef7b025e6d65f356b85d914d6966b51c4ce4302f90/IMGL9732-1.jpg" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/42e37de9f9bf7a1fe74bbfcadd4820c33a146de28989ecab9e383034805c810c/IMGL0314.jpg" data-mid="188199208" border="0" src="https://freight.cargo.site/w/1000/i/42e37de9f9bf7a1fe74bbfcadd4820c33a146de28989ecab9e383034805c810c/IMGL0314.jpg" /> Client: Meta Agency: Droga5Role: Senior Art DirectorSenior Writer: Ben Brown CDs: Ted Meyer &amp; Jason GoldECD: Thom Glover EP: Mike Hasinoff Featured on: Muse by Clio, Little Black Book, Shoot, The Drum, AdAge, Adweek, Vimeo Staff Pick, Cycling Tips &nbsp; &nbsp; NEXT PROJECT&nbsp;︎︎︎ <img width="718" height="450" width_o="718" height_o="450" data-src="https://freight.cargo.site/t/original/i/6abade7fc9e16732a36a83c385f3fc0fba949b74cd2b2e2c9da4148acb4ef7d3/Reddit_Test_Screen_sm_3.gif" data-mid="178254062" border="0" data-scale="9" data-icon-mode src="https://freight.cargo.site/w/718/i/6abade7fc9e16732a36a83c385f3fc0fba949b74cd2b2e2c9da4148acb4ef7d3/Reddit_Test_Screen_sm_3.gif" />&nbsp; https://benmuck.com/Meta-A-Slightly-Life-Changing-Story Fri, 25 Mar 2022 15:13:48 +0000 benmuck https://benmuck.com/Meta-A-Slightly-Life-Changing-Story &nbsp; ____ You may have heard that good ideas can make the world go round.You may even have heard that Meta Ads can get them found.So sit back and enjoy the film in all its squid-filled glory,A world of pure connection, A (Slightly) Life-Changing Story. 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data-src="https://freight.cargo.site/t/original/i/b4132b059d8440b3a56f366d02104c2dd95d5fe2e7c11f84a480240e943c8247/Meta_ETN_15_16x9.00_00_13_06.Still005.png" data-mid="139000549" border="0" src="https://freight.cargo.site/w/1000/i/b4132b059d8440b3a56f366d02104c2dd95d5fe2e7c11f84a480240e943c8247/Meta_ETN_15_16x9.00_00_13_06.Still005.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8eb2da8a6d92a17a9acdef4760465c2dd655a4f4341a9ca836ec68f90b9c5a82/Meta_ETN_15_16x9.00_00_03_23.Still008.png" data-mid="139000542" border="0" src="https://freight.cargo.site/w/1000/i/8eb2da8a6d92a17a9acdef4760465c2dd655a4f4341a9ca836ec68f90b9c5a82/Meta_ETN_15_16x9.00_00_03_23.Still008.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7ee58c9c5c0ef4d7e84867c10d32c3c4db24d5ee84de163b6fee0f9e307471a9/Meta_ETN_15_16x9.00_00_07_09.Still009.png" data-mid="139000545" border="0" src="https://freight.cargo.site/w/1000/i/7ee58c9c5c0ef4d7e84867c10d32c3c4db24d5ee84de163b6fee0f9e307471a9/Meta_ETN_15_16x9.00_00_07_09.Still009.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f752b4f391bb119cc6582eff2dd4309fed6726e2d4cd545a43ec0450515d03d1/Meta_ETN_15_16x9.00_00_12_13.Still011.png" data-mid="139000548" border="0" src="https://freight.cargo.site/w/1000/i/f752b4f391bb119cc6582eff2dd4309fed6726e2d4cd545a43ec0450515d03d1/Meta_ETN_15_16x9.00_00_12_13.Still011.png" /> Client: Meta Agency: Droga5Role: Senior Art DirectorSenior Writer: Ben BrownGCD: Paul MeatesECD: Thom Glover Featured on: AdAge, Adweek, Lürzer’s Archive, Muse by Clio, Little Black Book, Shots, Shoot &nbsp;&nbsp;&nbsp; NEXT PROJECT ︎︎︎ <img width="900" height="664" width_o="900" height_o="664" data-src="https://freight.cargo.site/t/original/i/fa937ac2aae2346253000bc8e2a43b0d82f110648c70d1edac7bddcb22c2fb73/UpTheVote_Thumbnail_v3.png" data-mid="178258171" border="0" data-scale="10" data-icon-mode src="https://freight.cargo.site/w/900/i/fa937ac2aae2346253000bc8e2a43b0d82f110648c70d1edac7bddcb22c2fb73/UpTheVote_Thumbnail_v3.png" /> https://benmuck.com/Meta-Good-Ideas-x-Ignasi Wed, 29 Jun 2022 13:27:26 +0000 benmuck https://benmuck.com/Meta-Good-Ideas-x-Ignasi &nbsp; ____ Artist Ignasi Monreal lends his brush to celebrate the magical moments customers and small businesses meet on Meta Apps. <img width="1966" height="1200" width_o="1966" height_o="1200" data-src="https://freight.cargo.site/t/original/i/18e238cf6b6503b500cbd33b300e1a60d5d18795dfd5c0900ac925a4b048eb3d/Honey_Small.png" data-mid="201448642" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/18e238cf6b6503b500cbd33b300e1a60d5d18795dfd5c0900ac925a4b048eb3d/Honey_Small.png" /> <img width="1966" height="1200" width_o="1966" height_o="1200" data-src="https://freight.cargo.site/t/original/i/789db9d2ffa693751e9c5db48aa96e2e605bfddc68949b414524f0f8f169a09d/Sponges.png" data-mid="201448515" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/789db9d2ffa693751e9c5db48aa96e2e605bfddc68949b414524f0f8f169a09d/Sponges.png" /> <img width="1966" height="1200" width_o="1966" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2281a1bd5673ade22b0f029f46fabda225d8a9099b4021da5a124cbd4db1de2d/Spices_Small.png" data-mid="201448750" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/2281a1bd5673ade22b0f029f46fabda225d8a9099b4021da5a124cbd4db1de2d/Spices_Small.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d76065d3f4430ada23697b70362c7bb837327c30e10ac16e0d46ff75cfbdd9d5/291773252_452319666270104_425515266882809837_n.jpg" data-mid="148128406" border="0" 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height_o="1667" data-src="https://freight.cargo.site/t/original/i/573e51048504fd7c28dbfa46450ba52c1812f48fead45c523bfb1f4924ab49be/2_ScoopMarketplace.jpg" data-mid="146710817" border="0" src="https://freight.cargo.site/w/1000/i/573e51048504fd7c28dbfa46450ba52c1812f48fead45c523bfb1f4924ab49be/2_ScoopMarketplace.jpg" /> <img width="5000" height="3438" width_o="5000" height_o="3438" data-src="https://freight.cargo.site/t/original/i/7f00bb4cec0cc9b335a76588afc3f5c62e1ff7c220e4a7282a38305ca3c5857a/4_FranksHoney.jpg" data-mid="146710820" border="0" src="https://freight.cargo.site/w/1000/i/7f00bb4cec0cc9b335a76588afc3f5c62e1ff7c220e4a7282a38305ca3c5857a/4_FranksHoney.jpg" /> Client: Meta Agency: Droga5Role: Senior Art DirectorSenior Creatives: Patrick Horton, David CanavanGCD: Paul Meates Featured on Little Black Book &nbsp; https://benmuck.com/Reddit-r-SuperbOwl Mon, 08 Feb 2021 19:51:12 +0000 benmuck https://benmuck.com/Reddit-r-SuperbOwl ____ After a group of its users almost toppled the U.S. stock market, Reddit was the talk of the internet. So to capitalize on their big moment, we turned to the biggest event of the year. And in true Reddit fashion, decided to crash the party. You may have to pause on it. <img width="3000" height="3897" width_o="3000" height_o="3897" data-src="https://freight.cargo.site/t/original/i/c24929bc6da3b6a19e7e4c3beff80e7f9e7b88b9e5a449b7023e5564e903904f/Media_superbowl.png" data-mid="103176543" border="0" src="https://freight.cargo.site/w/1000/i/c24929bc6da3b6a19e7e4c3beff80e7f9e7b88b9e5a449b7023e5564e903904f/Media_superbowl.png" /> Client: Reddit Agency: R/GA SFRole: Art DirectorSenior Writer: Scott SteeleACDs: Jocelyn McCanles, Kirstie BonesCD: Kevin Koller Featured on: The New York Times, BBC, CNN, CNBC, ABC, CBS, The Independent, Fast Company, Business Insider, HuffPost, The Sun, Bloomberg, Daily Mail, USA Today, Chicago Tribune, SF Chronicle, SF Gate, Fox Business, New York Post, Hollywood Reporter, Hypebeast, GQ, Esquire, Mashable, Variety, The Verge, Lad Bible, Thrillist,&nbsp;Le Figaro, Les Echos, Konbini,&nbsp;Entrepreneur,&nbsp;Sporting News, The List,&nbsp;AdAge, Adweek, Muse by Clio, The Drum, Little Black Book, PR Week, Creative Bloq. NEXT PROJECT ︎︎︎ <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/84e51a2f70176dd7dc92b25ebd55f66be678d6a4cc2ef8d971359d421d801437/Frame19-1.png" data-mid="178257935" border="0" data-scale="8" data-icon-mode src="https://freight.cargo.site/w/1000/i/84e51a2f70176dd7dc92b25ebd55f66be678d6a4cc2ef8d971359d421d801437/Frame19-1.png" /> https://benmuck.com/Reddit-Up-The-Vote Tue, 01 Sep 2020 18:44:37 +0000 benmuck https://benmuck.com/Reddit-Up-The-Vote &nbsp; ____ On Reddit, voting puts power in the hands of the users. With an average of 165 million votes per day, redditors get to decide which content makes it to the top. Yet, nearly half of eligible American voters didn’t vote in the 2016 election. <img width="3034" height="900" width_o="3034" height_o="900" data-src="https://freight.cargo.site/t/original/i/ab766c8ae99efcc2357b83816948b6e171ba93d52d3f8d8a385a15dcaf2ee76b/UpTheVote_Animation.gif" data-mid="84956731" border="0" src="https://freight.cargo.site/w/1000/i/ab766c8ae99efcc2357b83816948b6e171ba93d52d3f8d8a385a15dcaf2ee76b/UpTheVote_Animation.gif" /> This is why we launched Up The Vote, an initiative aimed at reminding redditors to vote where it matters most: the ballot box. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="5834" height="3560" width_o="5834" height_o="3560" data-src="https://freight.cargo.site/t/original/i/cf3ab59f751c0da972a5f6c5064a54b995ccf2b4916eb92867aed647e466be9e/Chi_Steak.jpg" data-mid="82969795" border="0" src="https://freight.cargo.site/w/1000/i/cf3ab59f751c0da972a5f6c5064a54b995ccf2b4916eb92867aed647e466be9e/Chi_Steak.jpg" /> To highlight the value of each vote, we drew the parallel between content engagement on Reddit and participation in national, State, and local elections. <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/c25c85fd68252c2fdb1c37a8b98a9683d4d614e592b3c192e6c5675064503f7e/BodegaCat_2.jpg" data-mid="81726374" border="0" src="https://freight.cargo.site/w/1000/i/c25c85fd68252c2fdb1c37a8b98a9683d4d614e592b3c192e6c5675064503f7e/BodegaCat_2.jpg" /> <img width="5419" height="3613" width_o="5419" height_o="3613" data-src="https://freight.cargo.site/t/original/i/5f05409843bd4a6ed1171a975307611ec1abfbefcd7483970c2f57877baebf7f/Reddit_Banana_LA_v3.jpg" data-mid="82988193" border="0" src="https://freight.cargo.site/w/1000/i/5f05409843bd4a6ed1171a975307611ec1abfbefcd7483970c2f57877baebf7f/Reddit_Banana_LA_v3.jpg" /> <img width="5828" height="3885" width_o="5828" height_o="3885" data-src="https://freight.cargo.site/t/original/i/d640f0070a2b6b79e1080ca5b95caa51441dee48cdc496322e7efe7a6c577e62/Reddit_CatBee_Houston_v3.jpg" data-mid="82971012" border="0" src="https://freight.cargo.site/w/1000/i/d640f0070a2b6b79e1080ca5b95caa51441dee48cdc496322e7efe7a6c577e62/Reddit_CatBee_Houston_v3.jpg" /> <img width="6068" height="3303" width_o="6068" height_o="3303" data-src="https://freight.cargo.site/t/original/i/e31f79fd43615192f793589f602818f5a7c917fd8d94a26bcf816fef2290ca5a/vaporware3_v3.jpg" data-mid="82970641" border="0" src="https://freight.cargo.site/w/1000/i/e31f79fd43615192f793589f602818f5a7c917fd8d94a26bcf816fef2290ca5a/vaporware3_v3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3fc23638be5b9cc44c0ce3007941607160219248a8ba86fe169be0c71f0c5c48/Chi_Bread.jpg" data-mid="82971821" border="0" src="https://freight.cargo.site/w/1000/i/3fc23638be5b9cc44c0ce3007941607160219248a8ba86fe169be0c71f0c5c48/Chi_Bread.jpg" /> Pictures of our billboards started showing up across dozens of subreddits... <img width="2500" height="2233" width_o="2500" height_o="2233" data-src="https://freight.cargo.site/t/original/i/aae0646942c504d44adc5b00be2ae963fdf0b0be0868d3a9a189aa980b2bf8d7/Posts_4.png" data-mid="85643111" border="0" src="https://freight.cargo.site/w/1000/i/aae0646942c504d44adc5b00be2ae963fdf0b0be0868d3a9a189aa980b2bf8d7/Posts_4.png" /> ...where the real conversation happened <img width="2500" height="1279" width_o="2500" height_o="1279" data-src="https://freight.cargo.site/t/original/i/564bd62fed39dfd1d55539d9374572cf97a0c7fa7c84d9dc4dd4a2300f00d71b/Comments_v5.png" data-mid="85235480" border="0" src="https://freight.cargo.site/w/1000/i/564bd62fed39dfd1d55539d9374572cf97a0c7fa7c84d9dc4dd4a2300f00d71b/Comments_v5.png" /> And starting on National Voter Registration Day, we hosted a series of Up The Vote AMAs to share information on how to participate in the election. <img width="1920" height="982" width_o="1920" height_o="982" data-src="https://freight.cargo.site/t/original/i/f7445d18b97bae6ee9de3fd5d590a1aa316f26aa5412267b661feb89acc87a63/AMA_v3.png" data-mid="85233446" border="0" src="https://freight.cargo.site/w/1000/i/f7445d18b97bae6ee9de3fd5d590a1aa316f26aa5412267b661feb89acc87a63/AMA_v3.png" /> Client: Reddit Agency: R/GA SFRole: Art DirectorSenior Creatives: Scott Steele, Brian VandeputteACD: Jocelyn McCanlesCD: Kevin Koller ECDs: Bryan Gregg, Chris Poly Featured on:&nbsp;Adweek, AdAge, Campaign US, The Drum, Contagious &nbsp; NEXT PROJECT ︎︎︎ <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/1322ca98a5b9a4c21ff5b0d65546854f4b087e9b1f678a115357ccdd307afdf9/ezgif.com-gif-maker---2022-06-29T194250.535.gif" data-mid="178258194" border="0" data-scale="17" data-icon-mode src="https://freight.cargo.site/w/600/i/1322ca98a5b9a4c21ff5b0d65546854f4b087e9b1f678a115357ccdd307afdf9/ezgif.com-gif-maker---2022-06-29T194250.535.gif" /> https://benmuck.com/Essentia-HoldMyHydroboost Tue, 16 Apr 2024 15:39:14 +0000 benmuck https://benmuck.com/Essentia-HoldMyHydroboost ____#HoldMyHydroboost. Not a slogan. Not a tagline. But a phrase that flips the popular expression “Hold My Beer” to launch Essentia’s new product in a repeatable and unmissable way. To prove what’s possible when we’re properly hydrated, we enlisted NBA All-Star Jimmy Butler for a supercharged game of H.O.R.S.E on a horse. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ccebec03304f705873c26ed0902d85dde9f8c9d94fb799bbf86d6fb04287f2dc/ESSW0447000H_Long_Form_221_16x9_221.00_01_45_02.Still016.png" data-mid="209085769" border="0" src="https://freight.cargo.site/w/1000/i/ccebec03304f705873c26ed0902d85dde9f8c9d94fb799bbf86d6fb04287f2dc/ESSW0447000H_Long_Form_221_16x9_221.00_01_45_02.Still016.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/f1b9041f6115820b21b4d71e839d160bc8ac4c8832a87fdc41c479ddc5de956d/16x9_Jimmy_Horse_Dancing-1.gif" data-mid="209078326" border="0" src="https://freight.cargo.site/w/960/i/f1b9041f6115820b21b4d71e839d160bc8ac4c8832a87fdc41c479ddc5de956d/16x9_Jimmy_Horse_Dancing-1.gif" /> <img width="960" height="540" 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src="https://freight.cargo.site/w/1000/i/8b0d773085063b6dd0e680e5f3ab577155a755ddac8441d12565fc4817e622e0/Jimmy_Reddit.png" /> <img width="1179" height="2443" width_o="1179" height_o="2443" data-src="https://freight.cargo.site/t/original/i/0d1847bc289173b882df6939edb09befdf6bacb3095304e1cc6b30c8b8bbb3c7/Tweet.png" data-mid="217250045" border="0" src="https://freight.cargo.site/w/1000/i/0d1847bc289173b882df6939edb09befdf6bacb3095304e1cc6b30c8b8bbb3c7/Tweet.png" /> <img width="1179" height="1869" width_o="1179" height_o="1869" data-src="https://freight.cargo.site/t/original/i/b03c24f1bd15f5ae6443209b2bccc8c373227dec4f1d5e8ab5c74fddcde33392/IG.png" data-mid="217250211" border="0" src="https://freight.cargo.site/w/1000/i/b03c24f1bd15f5ae6443209b2bccc8c373227dec4f1d5e8ab5c74fddcde33392/IG.png" /> <img width="1179" height="252" width_o="1179" height_o="252" data-src="https://freight.cargo.site/t/original/i/2d6e9559721bc4a1a08ecea65898b570f9f926e834df83c3ec5dc87719ce1ba3/Comment4.png" data-mid="217251354" border="0" src="https://freight.cargo.site/w/1000/i/2d6e9559721bc4a1a08ecea65898b570f9f926e834df83c3ec5dc87719ce1ba3/Comment4.png" /> <img width="1179" height="253" width_o="1179" height_o="253" data-src="https://freight.cargo.site/t/original/i/b8e1b0f59cb980849385d0678068288a048514f0d0b2dcf44164c263d9b88ac0/Comment3.png" data-mid="217251348" border="0" src="https://freight.cargo.site/w/1000/i/b8e1b0f59cb980849385d0678068288a048514f0d0b2dcf44164c263d9b88ac0/Comment3.png" /> <img width="1179" height="254" width_o="1179" height_o="254" data-src="https://freight.cargo.site/t/original/i/a987f1863cba94ac5fbafe4133ef334efa19caeed566a7a9ea5dd2da3d5d43b1/Comment5.png" data-mid="217251351" border="0" src="https://freight.cargo.site/w/1000/i/a987f1863cba94ac5fbafe4133ef334efa19caeed566a7a9ea5dd2da3d5d43b1/Comment5.png" /> <img width="440" height="517" width_o="440" height_o="517" data-src="https://freight.cargo.site/t/original/i/000721e012e6bca15a2273b00a88d7d95b0501e06d4ea8e8a962f15c645eec92/HOAH.png" data-mid="217253991" border="0" src="https://freight.cargo.site/w/440/i/000721e012e6bca15a2273b00a88d7d95b0501e06d4ea8e8a962f15c645eec92/HOAH.png" /> <img width="1121" height="2069" width_o="1121" height_o="2069" data-src="https://freight.cargo.site/t/original/i/aa920c6aca7506ad26fbdac71390a913eef90b7c7a7e384fa89c2d8d38d3b231/Asset-93x.png" data-mid="209085297" border="0" src="https://freight.cargo.site/w/1000/i/aa920c6aca7506ad26fbdac71390a913eef90b7c7a7e384fa89c2d8d38d3b231/Asset-93x.png" /> <img width="852" height="98" width_o="852" height_o="98" data-src="https://freight.cargo.site/t/original/i/2aad9de01528c28d6d7200c9b70011fe40f806439a0ec19bff07ad4aef0728ae/Asset-63x.png" data-mid="209085295" border="0" src="https://freight.cargo.site/w/852/i/2aad9de01528c28d6d7200c9b70011fe40f806439a0ec19bff07ad4aef0728ae/Asset-63x.png" /> <img width="1179" height="224" 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src="https://freight.cargo.site/w/1000/i/2072ac60eded865a548c78d384b69bae73c073ecb3f1968029582ce71ea2a891/Comment11.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/389598cab62bd5d316f5d4767c4fc9fc23f58505f2c276d46a0ac5af839c263f/HMH_Visual3.4.png" data-mid="209078210" border="0" src="https://freight.cargo.site/w/1000/i/389598cab62bd5d316f5d4767c4fc9fc23f58505f2c276d46a0ac5af839c263f/HMH_Visual3.4.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e847a5b638e99b4eda2aac26db966c0b5f8dec72c6ed393033828914be1171a0/ESSW0447000H_Long_Form_221_16x9_221.00_01_43_15.Still015.png" data-mid="209085784" border="0" src="https://freight.cargo.site/w/1000/i/e847a5b638e99b4eda2aac26db966c0b5f8dec72c6ed393033828914be1171a0/ESSW0447000H_Long_Form_221_16x9_221.00_01_43_15.Still015.png" /> <img width="3240" height="1320" width_o="3240" height_o="1320" data-src="https://freight.cargo.site/t/original/i/13bbb20465d5d7a0323467b3c8326315fa3f9266ca5e7054f75abe1e9e742559/Asset-13x.png" data-mid="209085290" border="0" src="https://freight.cargo.site/w/1000/i/13bbb20465d5d7a0323467b3c8326315fa3f9266ca5e7054f75abe1e9e742559/Asset-13x.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4e76e16d45d9a94799d3a0dd0d34cf515239862cb088b5253f947daa1ec2bc2b/HMH_Packshot_HighRes_recrop.png" data-mid="209078180" border="0" src="https://freight.cargo.site/w/1000/i/4e76e16d45d9a94799d3a0dd0d34cf515239862cb088b5253f947daa1ec2bc2b/HMH_Packshot_HighRes_recrop.png" /> <img width="1342" height="236" width_o="1342" height_o="236" data-src="https://freight.cargo.site/t/original/i/f7cfc1cead764bb141b9c19277aedeeed17247527022ad3cf7a86faf9837ea65/Comment8.png" data-mid="217251385" border="0" src="https://freight.cargo.site/w/1000/i/f7cfc1cead764bb141b9c19277aedeeed17247527022ad3cf7a86faf9837ea65/Comment8.png" /> <img width="858" height="238" width_o="858" height_o="238" data-src="https://freight.cargo.site/t/original/i/a832609b6dabf62cf54912ec184e2a87c849f4012a34ba20c1df160bb05e2a24/Comment6.png" data-mid="217251366" border="0" src="https://freight.cargo.site/w/858/i/a832609b6dabf62cf54912ec184e2a87c849f4012a34ba20c1df160bb05e2a24/Comment6.png" /> <img width="1179" height="266" width_o="1179" height_o="266" data-src="https://freight.cargo.site/t/original/i/6e247b9ca1d635e4eb82bf5c2d0898a1a792d8107ffa587acb506369fc28ef12/Comment2.png" data-mid="217251229" border="0" src="https://freight.cargo.site/w/1000/i/6e247b9ca1d635e4eb82bf5c2d0898a1a792d8107ffa587acb506369fc28ef12/Comment2.png" /> <img width="1436" height="234" width_o="1436" height_o="234" data-src="https://freight.cargo.site/t/original/i/b0973390737a76ddcc305b4af7bc775dd3047c3c00a230345dc041bc0563b08f/Comment9.png" data-mid="217251415" border="0" src="https://freight.cargo.site/w/1000/i/b0973390737a76ddcc305b4af7bc775dd3047c3c00a230345dc041bc0563b08f/Comment9.png" /> <img width="1188" height="240" width_o="1188" height_o="240" data-src="https://freight.cargo.site/t/original/i/8c462f9ad6ac35a52b853f6d6ace456247d970c781cf3b44b65d06d1a2dd6bb6/Comment1.png" data-mid="217249923" border="0" src="https://freight.cargo.site/w/1000/i/8c462f9ad6ac35a52b853f6d6ace456247d970c781cf3b44b65d06d1a2dd6bb6/Comment1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3d0cc5f2555b34e99fe89dd23378fe77540655c8554c0c2a803cabe1f6aeca02/ESSW0447000H_Long_Form_221_16x9_221.00_01_16_13.Still014.png" data-mid="209085780" border="0" src="https://freight.cargo.site/w/1000/i/3d0cc5f2555b34e99fe89dd23378fe77540655c8554c0c2a803cabe1f6aeca02/ESSW0447000H_Long_Form_221_16x9_221.00_01_16_13.Still014.png" /> <img width="1754" height="1056" width_o="1754" 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data-src="https://freight.cargo.site/t/original/i/9c829b77c042f59fbda1d5a59ddfb86c082ea56751028947357da94261526de9/HMH_Results.png" data-mid="217256037" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/9c829b77c042f59fbda1d5a59ddfb86c082ea56751028947357da94261526de9/HMH_Results.png" /> Client: EssentiaAgency: Droga5Role: Senior Art DirectorSenior Writer: Sara MuchnickCreatives: Cherise Woo,&nbsp;Brendan DimechCDs:&nbsp;Rob McQueen, Nicholas Bauman ECDs: Tom McQueen, George McQueen Featured on: ESPN, The New Yorker, Shots, Little Black Book, AdAge, Marketing Dive &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;NEXT PROJECT → <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b98df8aec606c51a97893701c1b63daae00d2112120e8da595d4bf48031bdd92/1_NB_Thumbnails_60v3_1620x1080.png" data-mid="217254238" border="0" data-scale="26" src="https://freight.cargo.site/w/1000/i/b98df8aec606c51a97893701c1b63daae00d2112120e8da595d4bf48031bdd92/1_NB_Thumbnails_60v3_1620x1080.png" /> https://benmuck.com/Info Mon, 31 Aug 2020 08:34:01 +0000 benmuck https://benmuck.com/Info Bonjour, je m’appelle Ben. <img width="2181" height="5308" width_o="2181" height_o="5308" data-src="https://freight.cargo.site/t/original/i/8d6ab9e8883c1a729f9630194236cd63a488d86b31cb7adde9305c674ab626a3/Ben_final.png" data-mid="81382329" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/8d6ab9e8883c1a729f9630194236cd63a488d86b31cb7adde9305c674ab626a3/Ben_final.png" /> D&amp;AD &nbsp; 2025&nbsp; &nbsp;|&nbsp; &nbsp;1x Graphite2025&nbsp; &nbsp;|&nbsp; &nbsp;3x Shortlists 2024&nbsp; &nbsp;|&nbsp; &nbsp;1x Yellow2024&nbsp; &nbsp;|&nbsp; &nbsp;1x Shortlist 2023&nbsp; &nbsp;|&nbsp; &nbsp;1x Graphite2023&nbsp; &nbsp;|&nbsp; &nbsp;3x Wood2023&nbsp; &nbsp;|&nbsp; &nbsp;2x Shortlists 2021&nbsp; &nbsp;|&nbsp; &nbsp;2x Graphite2021&nbsp; 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