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#HoldMyHydroboost. Not a slogan. Not a tagline. But a phrase that flips the popular expression “Hold My Beer” to launch Essentia’s new product in a repeatable and unmissable way.
To prove what’s possible when we’re properly hydrated, we enlisted NBA All-Star Jimmy Butler for a supercharged game of H.O.R.S.E on a horse.
#HoldMyHydroboost. Not a slogan. Not a tagline. But a phrase that flips the popular expression “Hold My Beer” to launch Essentia’s new product in a repeatable and unmissable way.
To prove what’s possible when we’re properly hydrated, we enlisted NBA All-Star Jimmy Butler for a supercharged game of H.O.R.S.E on a horse.
